Hiring people that don’t speak English, stale meat, fries, and nuggets, and nickle and diming you on ketchup packets and bbq sauce …
No, consumer needs and preferences haven’t “changed” … The Big Mac did just fine for over 40 years …
McDonald’s finds lovin’ in short supply as sales fall for ninth straight month
Sales down 1.7% worldwide and down 4% in US restaurants as new CEO Steve Easterbrook says consumer preferences herald an ‘urgent need to evolve’
https://www.theguardian.com/business/2015/mar/09/mcdonalds-sales-fall-worldwide-nine-straight-months